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The bestselling author of The Tipping Point returns with a look at our ability as humans to make decisions, and the various factors that contribute to determine how quickly, and how well, each of us can make those decisions.
Little, Brown, 288 pages
01/11/2005
$25.95
ISBN: 0316172324
Nonfiction
Social Sciences
All reviews are classified as one of five grades: Outstanding (4 points), Favorable (3), Mixed (2), Unfavorable (1) and Terrible (0). To calculate the Metascore, we divide total points achieved by the total points possible (i.e., 4 x the number of reviews), with the resulting percentage (multiplied by 100) being the Metascore. Learn more...
The average user rating for this book is 6.6 (out of 10) based on 25 User Votes
Note: User votes are NOT included in the Metascore calculation.
Jesse S gave it an8:
Cleverly written, interesting book. Shows the importance of both intuition and analysis in effective thinking and acting.
Mohammed R gave it a9:
This book is so good, and so easy to read. Just like his other book, " The tipping point", the book introduces so many new concepts and tons of information. This book will help one understand how people make good and bad decisions about situations and people in only micro seconds.
Adam M gave it an8:
Gladwell did what he set out to do. He put into laymen's terms, over the course of a 250 easy read, a very large amount of information and research. It is pallatable and intriguing. Furthermore, I have seem many reviewers and bloggers debating his main thesis that intuition in some cases provides a better or more effective conclusion than its pondered counterpart. He provides insight for many people into cutting edge research that will have everlasting effects on the way in which we view the world.
Shogo T gave it a9:
The book is very encouraging. I could agree with his idea with my "unconciousness" even thought I came from the far east. Many readers seem to claim for its lack of "the solution", however, i believe that its just matter of our unique backbones, isnt it? I found this book very exciting... yea no critisizing or analysis for this one...
Bryan W gave it a4:
Interesting stories, but completely undeveloped conclusions. His basic theory is that snap judgement work great, except when they don't. Unfortunately, he gives no serious explanation or even details regarding when, how, or why snap judgements underperform. I kept wanting a serious discussion of each chapter's basic story but was left without. Underdeveloped.
vinod k gave it a6:
The book has lot of interesting stories to tell. But the concoction was not as good as the Tipping point. It seems the author was going astray of the the title. The final chapter is totally unnecessary. There is no conclusive chapter. He falls short of the claim that by the end we develop blink abilities. Tipping point had a very conclusive chapter where we know definitely what to look and whom to approach to start an epidemic; it also tells about the context and sticky factor. But, blink tells only stories and not much hint on how to perfect our blink abillity. A poor edition!
T H gave it a5:
This is not a book about HOW to "think without thinking", or about making one's OWN decisions, but rather, anecdotes from others' intuitions, that are not even generalizable to the common reader.

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